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B2B Digital Marketing Executive

Location:

Chippenham, UK

Salary:

Competitive salary based on experience, ranging from £24,000 to £29,000 per annum. Salary will be based on qualifications and demonstrated expertise in digital marketing.

Are you passionate about driving results through digital marketing strategies? Do you thrive in a dynamic environment where creativity and innovation are encouraged? If so, we have an exciting opportunity for you as a B2B Digital Marketing Executive at our Chippenham office.

About Us:

SMARTech energy is a leading energy management and reduction specialist based in Chippenham, Wiltshire, dedicated to transforming the way businesses approach energy consumption, costs, and sustainability.

Since our establishment in 2014, we have been committed to delivering innovative solutions that empower businesses to achieve their financial, operational, and environmental goals.

Role Overview:

As a B2B Digital Marketing Executive, you will be responsible for developing and implementing effective digital marketing strategies to promote the business. You will work through email campaigns, LinkedIn posts, website press releases and speaking to our customers to drive website traffic, generate leads, and improve brand visibility.  This role requires a combination of creativity, analytical skills, and a strong understanding of B2B marketing principles.

Key Responsibilities:

  • Create engaging content for email marketing campaigns, blogs, social media to attract and retain target audiences.
  • Manage email marketing campaigns through our cloud based CRM software
  • Manage website content in line with SEO criteria to improve organic search rankings and drive website traffic.
  • Implement and manage LinkedIn media marketing campaigns to increase brand awareness and engagement.
  • Monitor and analyse key performance metrics to optimize campaign performance and generate insightful reports.
  • Speak with clients to be the initial contact to screen leads.
  • Stay updated on industry trends and best practices to ensure our strategies remain competitive and effective.

Requirements:

  • A degree in Marketing, Communications, or related field.
  • Proven experience in B2B digital marketing, with a focus on content email campaign marketing and LinkedIn social media.
  • Strong understanding of digital marketing tools and platforms, such as cloud-based CRM software, LinkedIn, Google Analytics, etc.
  • Excellent written and verbal communication skills, with the ability to create compelling content for different channels and audiences.
  • Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
  • Creative thinking and problem-solving skills with a passion for staying ahead of industry trends and innovations.

Benefits:

  • Competitive salary based on experience.
  • Collaborative and supportive work environment with a focus on creativity and innovation.
  • Flexible working options available post probation period.

If you’re ready to take your digital marketing career to the next level and make a meaningful impact, we want to hear from you! Please submit your CV if you possess the relative requirements and based within commutable distance to Chippenham.