Save energy. Save carbon. Save money

About the team at SMARTech energy

Launched in 2014, SMARTech energy are leaders in energy management and reduction for commercial businesses and organisations in the UK

Meet the Senior Management Team

James Phipps

James Phipps



James, an accomplished Investor, NED, and Philanthropist, brings a wealth of experience to the table. His successful investments across diverse sectors reflect a strategic focus on businesses with a profound social or environmental impact, driven by capable leadership.

James’s commitment to positive change led him to become the lead investor in SMARTech energy, drawn by the company’s unique prowess in helping businesses save significant energy, translating into both financial savings and a reduced carbon footprint.

His dedication to impactful investments underscores a career marked by a fusion of financial acumen and a genuine passion for creating positive change.

Martin Baker

Martin Baker

Chief Financial Officer


Martin, a qualified accountant & accomplished Finance professional, boasts a wealth of experience garnered from prestigious roles at blue-chip giants Zurich Financial Services and BP.

Beyond corporate realms, he steered success as the Managing Director and part-owner of one of the UK’s foremost claims management companies, earning acclaim for his strategic prowess.

A familiar voice on BBC radio, Martin has shared insights, contributing to industry dialogue.

Presently, he champions local businesses, lending his expertise as a Non-Executive Director and part-time CFO. Martin’s dynamic career trajectory reflects a commitment to financial excellence, industry leadership, and a passion for supporting enterprises at every scale.

Stuart Pearce

Stuart Pearce

Managing Director


Stuart, a distinguished figure with a proven mechanical and engineering background. Armed with a background in the British Military, his diverse career journey spans from mechanical engineering to excelling as an air conditioning and refrigeration engineer.

Stuart’s technical prowess not only transforms sustainability, financial, and environmental goals for organisations nationwide, but is also rooted in a constant pursuit of innovation. His outstanding leadership and entrepreneurial acumen have earned him accolades, including recognition from the Goldman Sachs 10,000 Small Businesses UK Programme 2017.

Stuart’s qualifications, ranging from ESOS Lead Assessor to electrical qualifications, underscore his commitment to excellence and innovation in carbon reduction.

Stuart’s happiest moments? In Cornwall, with his two children, casting lines into the sea and exploring the rock pools.

Jamie Standfield

Jamie Standfield

Head of Sales & Marketing


Jamie, with an illustrious career spanning over three decades in engineering and manufacturing, holds an HNC in Mechanical Engineering Design and a comprehensive NVQ 3 in system design, information technology, computer-aided design, and electrical appreciation.

With 20 years in diverse sales roles, including serving as International Sales Manager for a leading boiler & burner manufacturer, Jamie brings a wealth of industry knowledge. Joining us in August 2023 after 23 years in bespoke technical sales and Project Management Execution, he is driven to address the challenges of rising energy costs.

Jamie’s mission is to leverage SMARTech energy for sustainable, efficient solutions that align with both financial and environmental goals, contributing to Net Zero targets.

Residing by the coast with his wife, Jamie enjoys spending time with friends and family.